Branding
Category
Driving Cultural Relevance: Is ‘Staying Relevant’ For New Consumers A Contradiction in Terms?
Brands, advertisers and innovators often think of themselves as operating within a landscape made up…
1st March 2021
Driving Cultural Relevance: Translating Values Locally
Our interconnected world, in which brands need to appeal to several regions simultaneously, has made…
23rd February 2021
Driving Cultural Relevance: Missing The Mark In New Markets
It’s an issue most brands experience: when entering a new market, there’s a fair amount…
19th February 2021
Driving Cultural Relevance: Owning Your Sustainability Strategy
Sustainability and mitigation of the climate crisis present a challenge to brands. In practical terms,…
4th December 2020
Driving Cultural Relevance: Reimagining A Core Brand Idea
Branding means reaching out of the core functionality of your category and product, to embrace…
4th November 2020
Starbucks vs the Cynics
One of our Directors Al Deakin takes a look at Starbucks’ latest TV spot #whatsyourname,…
24th February 2020