Asia, Branding, Society

Is cuteness the new currency?

Watching pet videos on TikTok after a long day, taking fashion inspiration from BTS’ pastel…

Branding, Sustainability, Technology

Down-to-earth innovation: challenging narratives of progress

Life on earth has been anything but easy these past couple of years, and as…

Branding, Industry, Society

Respond Faster, Lead Culture

Cultural change at warp speed We live in a world that’s constantly changing, adapting and…

Branding, Industry

Purple is Ocado’s New Green

How Space Doctors impacted the design work behind the 2021 Ocado brand refresh   Ocado…

Branding, Industry

Driving Cultural Relevance: ‘Staying Relevant’

Is ‘Staying Relevant’ For New Consumers A Contradiction in Terms?   Brands, advertisers and innovators…

Asia, Branding, Industry

Driving Cultural Relevance: Translating Values Locally

Our interconnected world, in which brands need to appeal to several regions simultaneously, has made…