Asia, Branding, Society

Is cuteness the new currency?

Watching pet videos on TikTok after a long day, taking fashion inspiration from BTS’ pastel…

Asia, Branding, Industry

Driving Cultural Relevance: Translating Values Locally

Our interconnected world, in which brands need to appeal to several regions simultaneously, has made…

Asia, China

Staying relevant in the Chinese New (Normal) Year

For the second year in a row, Chinese New Year is a muted affair. This…

Asia, China, Society

Embracing the emergence of new ‘China Chic’

In the last article, we examined the importance of engaging small communities to enhance brand…

Asia, Branding, China

CNY – What Nike, Burberry and Apple are really saying

Chinese New Year is one of the biggest celebrations on the planet, prompting a huge…

Asia, News

Singapore Office News

Space Doctors are excited to have Gareth Lewis back to a new global role in…