Creating Meaningful Futures

Cultural & Semiotic Insight, Strategy & Activation

Space Doctors specialises in cultural and semiotic insight for strategy and activation.

We are experts in helping organisations and brands connect more deeply with culture so they become more meaningful, relevant and impactful.

We inspire and shape how brands show up in the world by using insights unearthed through semiotics, cultural analysis, ethnography, trends, design and consumer research.

We help solve the toughest questions through thoughtful, provocative conversations that challenge standard ways of thinking, opening up possibility and paths forward.

We help you to…

Build Stronger BrandsAnticipate the FutureActivate with Impact

Break out of category or industry clichés to find powerful new ways for your brand to connect with culture.

Develop: Strategies to build cultural relevance – brand purpose, positioning, vision, brand character • More meaningful brand stories – go beyond cliché, revitalize generic benefits, create cultural change • Distinctive assets (identification, creation & measurement)

Understand emerging culture to anticipate the future – and imagine what this means for your business, brand or category.

Harness: Deep cultural understanding that helps frame possible futures • Cultural frameworks for strategic decision making • Future opportunities & innovation white space • Culturally sensitive concept creation and development • Prototyping and speculative design

Amplify your brand by building meaningful and impactful activations that cut through the noise.

Optimise: Brand experiences – service, experience design, customer journeys • Activation strategies • New language, visual style & sensory signature • New content creation • Conceptual design – products, pack, environments • Creative briefs and communication guidelines

Introducing Cymbol, the world’s first Live Semiotics™ platform.

It allows us to gain a contextual, ethnographic understanding of human experiences globally, access expert communities and influencers, get rapid feedback on cultural phenomena, track long-term evolution of cultural spaces, and co-create and validate concepts with leading-edge, culturally-engaged panels.

Find out more about Cymbol

Our Latest Thinking

   Twitter

Artist and Lecturer Angel Rose Denman treated us to a performance of her work on the theory of Fun and a first look at her most recent thinking on the function of irony and transgression within contemporary culture. Read the full interview here https://t.co/X0VCWigYGk

Watch Fiona McNae, CEO of global brand consultancy @Space_Doctors' keynote speech to our MBA students on: “Moving to a zero carbon future – what is the story that we need to hear?” at @UofEBusiness: https://t.co/EUvC6JWizb #zerocarbon #Davos2020 #storytelling #changemakers

San Francisco may have just lost the Super Bowl but for two weeks they’re gaining a Space Doctor in the form of Al Deakin. We're expanding our USA network... #watchthisspace

   Instagram