Amplify your brand by building meaningful and impactful activations that cut through the noise.
Optimise: Brand experiences – service, experience & multimedia design, customer journeys • Activation strategies • New language, graphic design, visual style & sensory signature • Digital presence and website design • Conceptual design – products, pack, corporate logos, environments • Creative briefs and communication guidelines
Designing culturally optimized point of sale for Japan for Braun
Braun understands that direct translation from German to Japanese in an information-hungry market is full of pitfalls.
We delivered fully designed and locally-optimised point-of-sale routes which gave much improved test results in Japan. The design work focused on driving purchase through a better POS user experience and display.
Brand transformation for Smith & Sinclair
We delivered a full brand transformation for alcoholic candy start up Smith & Sinclair, which achieved a powerful strategic evolution, going far beyond brand identity into digital, pack and retail executions.
The brand has gone on to launch an experiential retail concession at John Lewis’ flagship Oxford Street store and has recently secured £2m investment from a VC fund.
Creating new packaging design for Haagen-Dazs
Haagen-Dazs wanted to know the specific cues (imagery, colours, shapes, fonts) that would best communicate the idea of ‘progressive elegance’ through their global packaging.
We looked at how this idea was being expressed in popular culture across four markets before our design semiotics team took the lead, creating the concept and design guidelines which became the blueprint for the new packaging.
Helping IHG develop a groundbreaking new hotel room concept
IHG wanted to re-design their hotel rooms to deliver the best night sleep for a millennial audience.
We identified four key cultural stories of sleep the brand could tap into. Two powerful insights were supported by ethnographic observation in hotel rooms: the importance of fluid, flexible space and the importance of thresholds.
We then worked with leading designers from outside the sector, to reinvent the hotel room space in a way that uniquely addresses guests’ real unmet needs.
The design has been so successful, in late 2018 it was patented.
"Space Doctors team are exceptional experts in distilling and depicting culture and design nuances. Their semiotic findings expanded our thinking beyond the category and usual competitors, and opened new possibilities for our brand to connect into emerging cultures, deep human experiences and design trends. We enjoyed immensely working with this passionate and talented team!"
Senior Consumer and Market Insight Manager in Unilever Food Solutions