Develop: Strategies to build cultural relevance – brand purpose, positioning, vision, brand character • More meaningful brand stories – go beyond cliché, revitalize generic benefits, create cultural change • Distinctive assets (identification, creation & measurement)
Harness: Deep cultural understanding that helps frame possible futures • Cultural frameworks for strategic decision making • Future opportunities & innovation white space • Culturally sensitive concept creation and development • Prototyping and speculative design
Optimise: Brand experiences – service, experience design, customer journeys • Activation strategies • New language, visual style & sensory signature • New content creation • Conceptual design – products, pack, environments • Creative briefs and communication guidelines
It allows us to gain a contextual, ethnographic understanding of human experiences globally, access expert communities and influencers, get rapid feedback on cultural phenomena, track long-term evolution of cultural spaces, and co-create and validate concepts with leading-edge, culturally-engaged panels.