Read Space Doctors CEO Fiona McNae in Fast Company on the critical role language plays when it comes to creating real change: “Although shaping…
As life slowed down in many ways over 2020 and 2021, we had a little more time to reflect on…
We’re all about connections here at Space Doctors. We know that if brands want to make deep audience connections, they must make deep cultural connections.
Building relevant, transformative strategies requires the ability to identify, understand and track cultural shifts at speed and at scale.
Cultural change at warp speed We live in a world that’s constantly changing, adapting and reassessing. Culture is speeding up,…
How Space Doctors impacted the design work behind the 2021 Ocado brand refresh
Is ‘Staying Relevant’ For New Consumers A Contradiction in Terms? Brands, advertisers and innovators often think of themselves as…
Our interconnected world, in which brands need to appeal to several regions simultaneously, has made local translation of values, core…
It’s an issue most brands experience: when entering a new market, there’s a fair amount of study and work required…
At the time of writing, the tech press is buzzing about Google Search testing a dark mode version of the…
In the last article, we covered the rising celebration of everyday heroes in Chinese society and the spirit of empowerment…
With imminent global recession further threatening an already wounded world, bouncing back to a flourishing economy seems like mission impossible.…
This month saw us hold our first virtual Inspiration Sprint and as we all settle into new ways of working…
The symbols of protest in the 20th Century are etched into popular culture. Bodies strewn across a race course, a…
A mutual fascination between the communications industry and the far right is nothing new. The Nazis admired American advertising, anti-Semitism…
