Branding, Industry

Driving Cultural Relevance: Is ‘Staying Relevant’ For New Consumers A Contradiction in Terms?

Brands, advertisers and innovators often think of themselves as operating within a landscape made up…

Asia, Branding, Industry

Driving Cultural Relevance: Translating Values Locally

Our interconnected world, in which brands need to appeal to several regions simultaneously, has made…

Branding, Industry, Society

Driving Cultural Relevance: Missing The Mark In New Markets

It’s an issue most brands experience: when entering a new market, there’s a fair amount…

Industry, Society, Technology

Switching on the Dark: Why Dark Mode is taking over our lives

At the time of writing, the tech press is buzzing about Google Search testing a…

China, Covid-19, Industry

When local meets digital – The new power of small communities in China

In the last article, we covered the rising celebration of everyday heroes in Chinese society…

China, Covid-19, Industry

China’s Everyday Heroes – how small businesses are leading the way

With imminent global recession further threatening an already wounded world, bouncing back to a flourishing…