Industry
Category
Driving Cultural Relevance: Is ‘Staying Relevant’ For New Consumers A Contradiction in Terms?
Brands, advertisers and innovators often think of themselves as operating within a landscape made up…
1st March 2021
Driving Cultural Relevance: Translating Values Locally
Our interconnected world, in which brands need to appeal to several regions simultaneously, has made…
23rd February 2021
Driving Cultural Relevance: Missing The Mark In New Markets
It’s an issue most brands experience: when entering a new market, there’s a fair amount…
19th February 2021
Switching on the Dark: Why Dark Mode is taking over our lives
At the time of writing, the tech press is buzzing about Google Search testing a…
17th February 2021
When local meets digital – The new power of small communities in China
In the last article, we covered the rising celebration of everyday heroes in Chinese society…
20th August 2020
China’s Everyday Heroes – how small businesses are leading the way
With imminent global recession further threatening an already wounded world, bouncing back to a flourishing…
27th July 2020