Asia, China, Society

Embracing the emergence of new ‘China Chic’

In the last article, we examined the importance of engaging small communities to enhance brand…

China, Covid-19, Industry

When local meets digital – The new power of small communities in China

In the last article, we covered the rising celebration of everyday heroes in Chinese society…

China, Covid-19, Industry

China’s Everyday Heroes – how small businesses are leading the way

With imminent global recession further threatening an already wounded world, bouncing back to a flourishing…

Asia, Branding, China

CNY – What Nike, Burberry and Apple are really saying

Chinese New Year is one of the biggest celebrations on the planet, prompting a huge…

China, Society

The Future of Ownership: A cultural perspective by Space Doctors

In Space Doctors’ recent discussions with clients in sectors like insurance and financial services, the…

China, Health, Pharmaceutical

When science isn’t enough

Foreign health brands entering the Chinese market have a lot to be excited about. Gaps…