Asia, China

Staying relevant in the Chinese New (Normal) Year

For the second year in a row, Chinese New Year is a muted affair. This…

Asia, China, Society

Embracing the emergence of new ‘China Chic’

In the last article, we examined the importance of engaging small communities to enhance brand…

China, Covid-19, Industry

When local meets digital – The new power of small communities in China

In the last article, we covered the rising celebration of everyday heroes in Chinese society…

China, Covid-19, Industry

China’s Everyday Heroes – how small businesses are leading the way

With imminent global recession further threatening an already wounded world, bouncing back to a flourishing…

Asia, Branding, China

CNY – What Nike, Burberry and Apple are really saying

Chinese New Year is one of the biggest celebrations on the planet, prompting a huge…