China
Category
Staying relevant in the Chinese New (Normal) Year
For the second year in a row, Chinese New Year is a muted affair. This…
11th February 2021
Embracing the emergence of new ‘China Chic’
In the last article, we examined the importance of engaging small communities to enhance brand…
1st October 2020
When local meets digital – The new power of small communities in China
In the last article, we covered the rising celebration of everyday heroes in Chinese society…
20th August 2020
China’s Everyday Heroes – how small businesses are leading the way
With imminent global recession further threatening an already wounded world, bouncing back to a flourishing…
27th July 2020
CNY – What Nike, Burberry and Apple are really saying
Chinese New Year is one of the biggest celebrations on the planet, prompting a huge…
25th January 2020
