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Asia
China
Gen Z
Society

China reframed: Gen Z and new forms of self-expression

“Gen Z” is probably one of the most hyped words in today’s marketing world. When we talk about Gen Z…

Asia
China

Staying relevant in the Chinese New (Normal) Year

For the second year in a row, Chinese New Year is a muted affair. This year, people are more settled…

Asia
China
Society

Embracing the emergence of new ‘China Chic’

In the last article, we examined the importance of engaging small communities to enhance brand relevance. In this piece, we…

China
Covid-19
Industry
Society

When local meets digital – The new power of small communities in China

In the last article, we covered the rising celebration of everyday heroes in Chinese society and the spirit of empowerment…

China
Covid-19
Industry
Society

China’s Everyday Heroes – how small businesses are leading the way

With imminent global recession further threatening an already wounded world, bouncing back to a flourishing economy seems like mission impossible.…

Asia
Branding
China

CNY – What Nike, Burberry and Apple are really saying

Chinese New Year is one of the biggest celebrations on the planet, prompting a huge migration of people as hundreds…

China
Society

The Future of Ownership: A cultural perspective by Space Doctors

In Space Doctors’ recent discussions with clients in sectors like insurance and financial services, the question of ‘ownership’ continues to…

China
Health
Pharmaceutical

When science isn’t enough

Foreign health brands entering the Chinese market have a lot to be excited about. Gaps in state healthcare, with doctors…

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