Space Doctors Associate Director Roberta Graham spoke to Creative Review about the Barbie’s evolution over the decades, and how our work with Mattel helped to keep Barbie a positive role model for diverse audiences across the globe.

Read the full feature below for more on our Barbie ‘Dream Gap’ project and why the brand’s bold choice in addressing and reframing their space in culture paid off.

Photo by Elena Mishlanova on Unsplash