Is your brand getting lost in translation?
In her recent piece for Design Week, Space Doctors Director Cato Hunt shares why there’s a glitch in the creative process – an ‘unintended meaning gap’ – causing brands to lose impact, relevance in global contexts, and miss out on the best possible creative outcomes.
By tackling vague creative briefs, interrogating the words on the page, and centring culturally driven insights, designers, brands and creative teams can identify their blind spots and move forward towards great creative that works – which can only be built from great creative strategy.
Read Cato’s full piece, here 👉 https://lnkd.in/eXaxrQ4b
Photo by Lawrence Macaron on Unsplash