Life on earth has been anything but easy these past couple of years, and as the recent IPCC report makes…
Cultural change at warp speed We live in a world that’s constantly changing, adapting and reassessing. Culture is speeding up,…
How Space Doctors impacted the design work behind the 2021 Ocado brand refresh
Is ‘Staying Relevant’ For New Consumers A Contradiction in Terms? Brands, advertisers and innovators often think of themselves as…
Our interconnected world, in which brands need to appeal to several regions simultaneously, has made local translation of values, core…
It’s an issue most brands experience: when entering a new market, there’s a fair amount of study and work required…
Sustainability and mitigation of the climate crisis present a challenge to brands. In practical terms, there’s a huge encyclopaedia of…
Branding means reaching out of the core functionality of your category and product, to embrace values with cultural resonance. When…
One of our Directors Al Deakin takes a look at Starbucks’ latest TV spot #whatsyourname, and outlines some of the…
Chinese New Year is one of the biggest celebrations on the planet, prompting a huge migration of people as hundreds…
The concept of ageing is in a flux. From being one of our biggest fears, it is emerging as a…
One year on, Space Doctors’ CEO Fiona McNae, reflects on her talk at TedXExeter, the dream that she is encouraging us…
