Featured perspectives

Cultural Fluency: the brand-building language of the future

Methods and Approaches

Cato Hunt

– March 04, 2026
Timeline

There is no past without futures: Recoding brand heritage

Thought Leadership

Malex Salamanques

– September 29, 2025
glowing mushrooms

Strategic Imagination: Building resilient futures

Methods and Approaches

Cato Hunt

– July 17, 2025

All perspectives

Colorful escalator

The RDE code trajectory

Methods and Approaches

Space Doctors

– May 27, 2025
Mirror in Woods

To cut through the complex, first master the context

Thought Leadership

Gareth Lewis

– May 12, 2025

In Forbes: What culture can tell us about new ways of consuming

Press

Alex Bee

– April 09, 2025
International Women's Day x AI

Women deserve futures not defined by the algorithm

Thought Leadership

Jess Parr, Julius Colwyn and Malex Salamaques Amiel

– March 08, 2025
Aerial shot of people walking on a street showing their shadows

Understanding audiences beyond segmentation

Methods and Approaches

Cato Hunt, Sui Lai Kang, and Michael Thomas

– February 13, 2025
wine bottles taken from a birds eye angle

How cultural strategy transformed the wine category

Thought Leadership

Gareth Lewis

– January 13, 2025

At British Beauty Week: The changing meaning of the salon

Press

Alex Bee

– October 25, 2024
Garry Moore and Tony the Tiger 1955 Public Domain Image

In The Independent: Where have all the brand mascots gone?

Press

Tamara Connolly

– August 29, 2024
Shadow on a pink wall

Shadow Maps

Methods and Approaches

Cato Hunt

– May 08, 2024

In Design Week: Is your brand getting lost in translation?

Press

Cato Hunt

– September 20, 2023
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News & Events

Virtual event

Watch on demand – Cultural Fluency: the brand-building language of the future

Virtual event

Watch on demand – FACE the Future with British Beauty Week

Virtual event

Watch on demand – Strategic Imagination: Building Future Capability

A circle on cliffs by the sea

Space Doctors in London

Launching SpaceMakers

Cato Hunt

A poster with questions and headings relating to wisdom written on it