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Speculative Strategy – Why we need it more than ever

Today, everything is emergent. Culture is transforming at pace. To negotiate this successfully you will need a readiness to anticipate and respond to the range of possibilities the future could hold.

Space Doctors uses Speculative Strategy as a powerful tool to help our clients imagine and prepare for the possible, plausible and preposterous of tomorrow, so we can build more agile and resilient brand strategies today.

Here’s what we mean, and what we do. It’s a super helpful framework for right now, for finding your way forward and for building more meaningful futures:

Speculative Strategy – Space Doctors 2020

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