Download the report: Dopamine Divers

This report explores how digital dependence is evolving within the modern attention economy. Created by our cultural and foresight specialists, it introduces Cultural Mindsets, a framework that reveals how people navigate, manage and make meaning within an increasingly high-pressure digital world.

We unpack the wider forces shaping today’s digital behaviours, including fragmented consumption, AI-driven personalisation and shifting emotional expectations. The report maps three Cultural Mindsets that show the different ways people seek stimulation, focus, connection and control across digital spaces.

You will see how a variety of digital habits, from passive scrolling to deep immersion, from curation to escape, operate as cultural coping strategies rather than individual quirks or platform trends. The report shows where brands can support healthier forms of engagement by creating experiences that offer grounding, agency and emotional relevance.

What you will discover:

• The cultural pressures reshaping digital behaviour
• Three Cultural Mindsets guiding how people explore, filter and engage online
• The emotional needs driving today’s digital habits
• Strategic opportunities to create more resonant and responsible digital experiences

Whether you work in strategy, innovation or experience design, Dopamine Divers offers fresh insight into how people navigate digital life today.

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