Our Expertise

We drive cultural relevance in four ways



We deeply connect with consumers by understanding the world of your core target, what’s influencing them, and how they are changing.

Taking selfie

OOH advert



We shape culture by telling more vibrant and meaningful stories that people will remember, and share.



We understand the value brands bring to people’s lives. We help our corporate and individual clients amplify this across the products, services, marketing strategies and experiences they create.

Amazon Go Store

Sustainable fashion ad



We believe in new ways to manage and do  ‘good business’ – driving sustainable growth and greater positive social, environmental and cultural impact.

Collaborative Intelligence

Human Expertise

Qualitative insight
Global semiotician network
Cultural codes database
Market Research
Public Relations

Machine Learning

Image Analytics
Text Analytics
Social Analytics

Semiotic Methodologies

Category Codes
Organisational Culture Coding
Design Coding, Creative + Prototyping
Sensory Coding
Ethnography + Behavioural Change
Speculative Strategy + Futures

We’re always excited to talk all things cultural.

Get in touch if you would like to discuss how we can help and inspire.

Say hello.