Our Expertise
We drive cultural relevance in four ways
CONSUMERS
We deeply connect with consumers by understanding the world of your core target, what’s influencing them, and how they are changing.
CULTURE
We shape culture by telling more vibrant and meaningful stories that people will remember, and share.
BRAND
We understand the value you bring to people’s lives, and how you amplify this across the products, services and experiences you create.
BUSINESS
We believe in new ways to do ‘good business’ – driving sustainable growth and greater positive social, environmental and cultural impact.
Collaborative Intelligence
Human Expertise
Qualitative insight
Global semiotician network
Cultural codes database
Machine Learning
Image Analytics
Text Analytics
Social Analytics
Semiotic Methodologies
Category Codes
Organisational Culture Coding
Design Coding, Creative + Prototyping
Innovation
Sensory Coding
Ethnography + Behavioural Change
Speculative Strategy + Futures