Latest Thinking

We’re passionate in our exploration of meaning and change, across global cultures and any category you could think of. Here are just some of the topics we’re currently working on…


Unearthing Female Power – Serena and Pantsuits

In the midst of fourth wave feminism, particularly in the United States, women are looking stronger…

Asia, Beauty

Selfie culture and its impact on beauty brands in Asia

The industry has adapted the selfie for its own ends, but has perhaps missed some…


Space Doctors Credentials

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Fashion, Society, Technology

Navigating Borders: Nuance, Clarity and Universal Languages

History teaches us that language has never been a static entity. It evolves and shapes…

Branding, Society

TedXExeter, One Year On: Reflections From Our CEO

One year on, Space Doctors’ CEO Fiona McNae, reflects on her talk at TedXExeter, the dream…


Why China is Ripe for Semiotic Insight – A Supercharged Market

Need To Know: Semiotic insight is a critical tool in understanding contemporary China, because it…