Latest Thinking

We’re passionate in our exploration of meaning and change, across global cultures and any category you could think of. Here are just some of the topics we’re currently working on…

Industry, Society, Technology

Switching on the Dark: Why Dark Mode is taking over our lives

At the time of writing, the tech press is buzzing about Google Search testing a…

Asia, China

Staying relevant in the Chinese New (Normal) Year

For the second year in a row, Chinese New Year is a muted affair. This…

Branding, Society, Sustainability

Driving Cultural Relevance: Owning Your Sustainability Strategy

Sustainability and mitigation of the climate crisis present a challenge to brands. In practical terms,…

Branding, Society

Driving Cultural Relevance: Reimagining A Core Brand Idea

Branding means reaching out of the core functionality of your category and product, to embrace…

Asia, China, Society

Embracing the emergence of new ‘China Chic’

In the last article, we examined the importance of engaging small communities to enhance brand…

China, Covid-19, Industry

When local meets digital – The new power of small communities in China

In the last article, we covered the rising celebration of everyday heroes in Chinese society…