Latest Thinking

We’re passionate in our exploration of meaning and change, across global cultures and any category you could think of. Here are just some of the topics we’re currently working on…

Branding, Society

Driving Cultural Relevance: Reimagining A Core Brand Idea

Branding means reaching out of the core functionality of your category and product, to embrace…

Asia, China, Society

Embracing the emergence of new ‘China Chic’

In the last article, we examined the importance of engaging small communities to enhance brand…

China, Covid-19, Industry

When local meets digital – The new power of small communities in China

In the last article, we covered the rising celebration of everyday heroes in Chinese society…

China, Covid-19, Industry

China’s Everyday Heroes – how small businesses are leading the way

With imminent global recession further threatening an already wounded world, bouncing back to a flourishing…

A New Normal, Covid-19, Entertainment

Pick up a 2B pencil. It’s time to open your mind

Back in 2018, London’s Royal Academy curated ‘From Life’ – an exhibition documenting the past,…

Industry, News, Society

Inspiration Sprint: The Cultural Ecosystem with Dr John Curran

This month saw us hold our first virtual Inspiration Sprint and as we all settle…