Latest Thinking
We’re passionate in our exploration of meaning and change, across global cultures and any category you could think of. Here are just some of the topics we’re currently working on…
Switching on the Dark: Why Dark Mode is taking over our lives
At the time of writing, the tech press is buzzing about Google Search testing a…
17th February 2021
Staying relevant in the Chinese New (Normal) Year
For the second year in a row, Chinese New Year is a muted affair. This…
11th February 2021
Driving Cultural Relevance: Owning Your Sustainability Strategy
Sustainability and mitigation of the climate crisis present a challenge to brands. In practical terms,…
4th December 2020
Driving Cultural Relevance: Reimagining A Core Brand Idea
Branding means reaching out of the core functionality of your category and product, to embrace…
4th November 2020
Embracing the emergence of new ‘China Chic’
In the last article, we examined the importance of engaging small communities to enhance brand…
1st October 2020
When local meets digital – The new power of small communities in China
In the last article, we covered the rising celebration of everyday heroes in Chinese society…
20th August 2020
