Latest Thinking
We’re passionate in our exploration of meaning and change, across global cultures and any category you could think of. Here are just some of the topics we’re currently working on…
Driving Cultural Relevance: Reimagining A Core Brand Idea
Branding means reaching out of the core functionality of your category and product, to embrace…
4th November 2020
Embracing the emergence of new ‘China Chic’
In the last article, we examined the importance of engaging small communities to enhance brand…
1st October 2020
When local meets digital – The new power of small communities in China
In the last article, we covered the rising celebration of everyday heroes in Chinese society…
20th August 2020
China’s Everyday Heroes – how small businesses are leading the way
With imminent global recession further threatening an already wounded world, bouncing back to a flourishing…
27th July 2020
Pick up a 2B pencil. It’s time to open your mind
Back in 2018, London’s Royal Academy curated ‘From Life’ – an exhibition documenting the past,…
29th May 2020
Inspiration Sprint: The Cultural Ecosystem with Dr John Curran
This month saw us hold our first virtual Inspiration Sprint and as we all settle…
21st May 2020
