Latest Thinking

We’re passionate in our exploration of meaning and change, across global cultures and any category you could think of. Here are just some of the topics we’re currently working on…

Branding, Industry, Society

Respond Faster, Lead Culture

Cultural change at warp speed We live in a world that’s constantly changing, adapting and…

Covid-19, Society, Sustainability

Driving Cultural Relevance: Stepping Up ‘Good Business’

By now, we all know that the desire to be an ethical consumer isn’t a…

Branding, Industry

Purple is Ocado’s New Green

How Space Doctors impacted the design work behind the 2021 Ocado brand refresh   Ocado…

Branding, Industry

Driving Cultural Relevance: ‘Staying Relevant’

Is ‘Staying Relevant’ For New Consumers A Contradiction in Terms?   Brands, advertisers and innovators…

Asia, Branding, Industry

Driving Cultural Relevance: Translating Values Locally

Our interconnected world, in which brands need to appeal to several regions simultaneously, has made…

Branding, Industry, Society

Driving Cultural Relevance: Missing The Mark In New Markets

It’s an issue most brands experience: when entering a new market, there’s a fair amount…