Latest Thinking

We’re passionate in our exploration of meaning and change, across global cultures and any category you could think of. Here are just some of the topics we’re currently working on…

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Why China is Ripe for Semiotic Insight – A Supercharged Market

Need To Know: Semiotic insight is a critical tool in understanding contemporary China, because it…

11th April 2017
conference audience
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CHOCOPHONICA AT IIeX 2016

CHOCOPHONICA ON TOUR   March saw 2016’s European Insight Innovation Exchange – this year held…

24th March 2016
Reaching for neon sign
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Behavioural Economics: Hybridising Semiotics

Space Doctors is excited to explore collaborative, hybrid thinking that combines and cuts across disciplines….

15th March 2016