Cultural fluency
is your strategic edge.
We’re a cultural strategy consultancy bringing clarity to decision making through critical thinking, provocation and imagination.
Transformative impact across three fields of expertise
Futures & Innovation
Creating resilient strategies that shape cultural and category futures.
Brand Strategy
Building culturally fluent brands that resonate deeply with your audiences.
Creative Strategy
Translating strategy into execution that moves culture.
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Two proprietary AI-powered platforms enhancing the depth, stretch and agility of our work.
PatternField:
Revealing deep patterns of cultural meaning
PatternField is a ‘living library’ of curated cultural datapoints across markets – shifts, tensions and rich examples – to distinguish real change from fleeting trends so you can shape culture with confidence.
SignalField:
Tracking early signals of cultural change
SignalField tracks early signals of change across six dimensions (socio-cultural, capital flows, technology, environment, policy and category) to identify forces and counterforces to reveal future opportunities and risks.
“Space Doctors are the 4th dimension in marketing. They call it semiotics but it’s more than that — it’s strategic creativity and executional innovation.”
Solving complex challenges since 2001
Our Global Reach
We operate from London, Brighton, New York, Detroit and Singapore, supported by a global network of cultural experts, strategists, designers, futurists, and critical thinkers.
